Digital Marketing Services provided:
Social Media Marketing:
- Facebook targeted audience promotions/campaigns, including audience creation, lookalike audiences, keyword research, demographics, pixel installation and tracking/conversions etc
- Twitter, Instagram and LinkedIn promotional advertisement campaigns.
- Monthly planning calendar implementation
Search Engine Marketing (SEM):
- Website seo optimisation using relevant plugins, snippets, keywords research and planner. Google site indexing.
- Google Paid Search (PPC-Pay per Click), utilising Google AdWords platform and campaign planning and management, with full Google Analytics conversion tracking and website integration.
- Google Organic search, campaign creation, planning and management with Google my Business platform.
Email marketing campaigns:
- Targeted email campaigns using client database, with full integration and hyperlinking to website landing page, eCommerce platforms, videos etc
- Full management and/or creation of Constant Contact or MailChimp email marketing platforms
- Frederick Marketing portal (MBO): Full creation and management of targeted MBO client database; again utilizing hyperlink functionality with full website and eCommerce platform integration
Branded APP and YouTube marketing (VDN-Google Video Display Network)
- Creation and campaign management of customised and targeted promotions using Branded Web App (MBO or other third party).
- Full integration with website landing page and/or eCommerce checkout page-“3 clicks to purchase” methodology.
- APP marketing using Google AdWords
- Brand awareness, development and enhancement using YouTube platform-Video and “In Stream” Marketing with Google AdWords
- Creation of customised Videos using specialist video creation/editing software
- Creation and management of targeted text/sms campaigns to defined client database with full integration and hyperlink to website landing page and/or eCommerce “checkout” page for ease of client purchase.
Website Content Management
- SEO Optimisation
- Weekly/Monthly content management
- Google Analytics to measure website performance